Home Automobile News Bike News RE working on 14 New Royal Enfield Models?

RE working on 14 New Royal Enfield Models?

Highlights:

  • RE is currently said to be working on 14 new Royal Enfield models
  • The New Royal Enfield Meteor 350 will be replacing the Thunderbird 350 post lockdown
  • The Meteor 350 is based on Royal Enfield’s first time J-platform.

There has been rumors all over internet that the Chennai based motorbike manufacturer will be soon launching 14 new bikes. This news is spread like wildfire not only in India but globally. The company has still not confirmed anything about new bikes. This is a rumour that Royal Enfield will launch 14 new motorbikes. At Tech2Auto, you will get the report along with Details on the fact about the recent rumours and New Royal Enfield Model 2020 upcoming launch.

14 New Proposal for New Royal Enfield Model 2020

Royal Enfield is the oldest motorbike manufacturer in the world. It has been at the top since years.  Bike maker has its presence in many countries. With bold and dynamic strategy, it has been able to gain popularity overseas as well. Indian motorcycle company has seen around 70 percent growth in last few years in the United Kingdom and Europe. To oblige the customers world-wide, company is always working to develop new products, models with great unique concepts. As it is very much clear that the Royal Enfield dominant in the world market. However, to cater the demands, the brand produces over 10 lakh motorcycles a year that means a new bike in every 2 seconds. As, it takes too much time, money and efforts to make a bike. So there are many steps to be taken before the final launch to a bike. That includes Planning, strategy, design, testing, materials,implementation etc. It actually make sense that 14 proposals is just a number of possibilities of features, design or outlook a final launch could have. It doesn’t mean that all the proposals would get approved. Might happen, not a single proposal could approved and further will get commercialized. 14 new proposals were made in 2019 to build a new royal enfield model in 2020.  

Simon Warburton, Head of Product Development at Royal Enfield, said. “We’re always looking at ways to complete all the projects we have in progress (14 projects were presented last year), but there’ll always be more ideas than we can possibly do,” Of course, creating an all-new product isn’t a walk in the park. It involves serious planning, uncountable hours, and a hefty investment. “We have the Industrial Design team that makes the 2D and 3D sketches and renders, then we have the Engineering Design team split across chassis, engine and electrical. Within those teams, we’ll have several designers submitting ideas, but once a project is agreed, we’re all working in the same direction,” 

Mark Wells, Head of Product Strategy at Royal Enfield, said, “We use a ‘gate’ process for each stage of production, which gives us constant checks that we’re achieving what we set out to, and that we’re making the right decisions. The investment goes up as we pass through each stage gate, so we’re able to constantly check the risk and that we’ve made the right trade-offs before the final quality-control gate, then production. We’re also test-riding designs right through the whole process.”

Royal Enfield Meteor 350 Price, Launch Date

royal-enfield-meteor-350-fireball Images

There has been news all around that Royal Enfield will soon be launching a replacement for its cruiser bike Thunderbird 350, available in 1 variant in India. The new royal enfield model 2020 Meteor 350 would be the replacing the Thunderbird post lockdown. There are few teasers available to give the idea of bike price, design and features. There will be the new ‘Fireball’ suffix. Meteor 350 fireball will be the first motorcycle under the new J-Platform. Coming to design, It will have the similar sporty style of the Thunderbird 350X and continues to same bright colour. The new bike is lighter, more powerful and even more refined than its predecessor. 
There is no official specification details yet revealed but it is expected to have significant update over the Thunderbird. The outgoing motorcycles feature a 346cc air-cooled single-cylinder engine that outputs a maximum power of 19.8 bhp and a peak torque of 28 Nm. The motor comes mated to a five-speed manual transmission. The expected Mileage will be around 35kmpl
The Meteor 350 price is expected to be Rs 1,68,550. The new royal enfield model 2020 Meteor 350 launch date is expected to be after lockdown ends. 

Lockdown Impact: Royal Enfield Sales in April 2020

The effect of the lockdown due to the COVID-19 pandemic can be clearly seen on all sectors including automobile sector. The Auto manufacturers in India claimed to have zero sales in the month of April 2020. Royal Enfield is not an exception. It sold only 91 units in April 2020. At general times, Royal Enfield sales goes to above 50,000 a month. But Royal Enfield’s Managing Director Sidhartha Lal said, “We’ve had zero debt for about 14 years and it helps us in times of crisis and means we do not need to react in a knee-jerk way or in a manner which will affect our long-term success. If we have a few months of zero revenue, which is possibly the case right now, it’s okay, we will survive. We’re not hand to mouth anymore, like we were a decade ago, so we can invest tremendously in the future.” Launching a new royal enfield model 2020 will definitely help the company to regain its sales post lockdown.

To Read: 5 Reasons You Should Register for Suraksha Store and How to Register?

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